https://www.rose-pearson.com/about daily 0.75 2023-05-15 https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607352241813-88WU3NPND0789DKDZQIH/Bitmap.png About I am a UX Designer based in Denver, Colorado, whose goal is to engage with humanity through genuine and relatable conversation which leads to the creation of functional and user-friendly interfaces. https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1722290884443-2EFDUWX3DLDW4IFYC5JD/pexels-photo-2859169.jpg About https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1722290847842-JF9JA3DG1JGQY7POXEX6/pexels-photo-1047540.jpg About https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1722290862056-2U6SINH17UCFJ4UWXHWI/pexels-photo-3808243.jpg About https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1722290898904-CIYNDRG12A3HFM2SPU1L/pexels-photo-1183021.jpg About https://www.rose-pearson.com/artsy-case-study daily 0.75 2023-03-06 https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607554329387-QL864Y1BQLG1D5KXS8VU/artsy+app.jpg Artsy Case Study - Getting Started Based upon recent art trends, Artsy was primarily focused on encouraging a new and younger demographic to consider art as an investment. They needed a visual refresh, greater engagement with their content, and a way to help users consider their options for owning and collecting art. https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607554366279-CYKWZII3X8K2PU1LEX41/5cf6719f7da08fa61bb7a1c1_06_artsy_request_to_buy-p-1080.png Artsy Case Study - Our High-Level Goals Discover the barriers Artsy had to drawing possible investors Provide a space where users could engage with art Offer relevant and personalized art browsing features Provide information on how a user might invest in art https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607467953404-U6WUJFAMHXHHZA5LS2W0/Bar+chart.png Artsy Case Study Users liked art but did not feel they could engage with it, let alone invest in it. https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1606961749774-VQ69CX19ZPR1OOLY1X8Q/image-asset.jpeg Artsy Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607378664610-0MJG4F4UC639KPK4YHDY/Desktop+HD.png Artsy Case Study - Using a plethora of low-fidelity iterations, we attempted to create a way for users to search for art by incorporating Artsy’s Art Genome project, the algorithm that classifies art by certain features such as color, medium, era, etc. Incorporating this algorithm allowed users to personalize their viewing experience and give the user recommendations of art they might enjoy. https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1606964219800-DICPQOB3H8R47GP4FN04/investmentpage.png Artsy Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607034474218-H2538VQNGM6XUJMWCYZ4/Screen+Shot+2020-12-03+at+5.05.19+PM.png Artsy Case Study With a new persona in mind to guide our designs, we headed into our high-fidelity prototyping with a new purpose. We decided to lean away from investment as a focus. We also decided to lean into the personalization as a way to break down the barriers of engagement with art. https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607131390204-JNNBCVGOGCF11THQ9MK4/hifi1.png Artsy Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607543177708-JQGVH9ULITKRDO4QFXA5/2.png Artsy Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607543210966-2ZHSQRYDNZJB212T382V/3.png Artsy Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607548794480-IUD8BO6JZESHH8BO35MB/11.png Artsy Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1606849152728-9X41SL5KZTRBSBMSBQTA/8aac8883-f66b-465e-bef0-74c4defec914_artsy5.jpg Artsy Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1606946700728-NFLQZXEAZDXRIRW39T0W/06507BD1-53D4-456E-B714-C9AE35D1F0D6.jpeg Artsy Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1606849113144-LPS0K6ZHH988G7VH50HA/Artsy-App+onboarding.png Artsy Case Study https://www.rose-pearson.com/true-case-study daily 0.75 2023-03-06 https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607309384398-Q24RQAQ46PO9MJY5DIMO/9C71C8DD-FA5A-43DE-92BB-F675AF83813B.jpeg True Case Study True: Holistic Boutique original homepage https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607654105495-BEAT2FMF39UA5AAHJHGR/91CC9FDA-FCAD-43E4-80B9-9D0D02581571.jpeg True Case Study - Pros Nice Color Good Alignment https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607654148015-BUUX7RPEGNZLLGT3SH3J/Screen+Shot+2020-12-10+at+7.32.24+PM.png True Case Study - Cons Overwhelming Content No merchandise actually sold on home page Not the actual product site https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1607655169948-SIU9N4PB6U09SH8NPFW7/639E8E1E-9AB4-4EAF-90C1-E588E416FAE0.jpeg True Case Study - Choosing a Persona Once I had chosen a site that I wanted to reimagine, it was time to select a user persona from the list provided by my instructional team. I chose an Influencer persona. The goal was to repurpose the site with this target user in mind. I felt strongly that True had something to say and that an Influencer persona would have as much to gain by collaborating with the business as the business did with the influencer. However, the influencer would not be likely to conduct business with the site the way it was. https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1609026856049-ILYN6M8TSAVDRK41GR1V/evnetstrue.png True Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1609027245622-SIIVR0P9EKRFU6ZZX6FH/true+shop1.png True Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1609031417640-FWP20RMCAXH97FPA6L9E/homepagery.png True Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1609030547971-LVUDYNUJQ88BI6BPHFHI/trueevents.png True Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1609031209332-IMVGIS3L503WXX4PS7D7/image-asset.png True Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1609025182785-7NDEBQKMTCGN0B4ZI478/True+High.png True Case Study 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Spraise Case Study Single Sample Home Page https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1611787762684-4K2NVU7TRQB4MFBXRCVK/untitled-project%402x+%285%29.png Spraise Case Study Body Vow Module https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1611788238780-F0GIVPXV8Y2F1X0DOH7S/untitled-project%402x+%288%29.png Spraise Case Study https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1611787741068-QYAZPFHJJEK9B90RU1EE/untitled-project%402x+%286%29.png Spraise Case Study Body Scrub Module https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1611788078897-E6VY80TU39LWQTTPAE7Z/untitled-project%402x+%289%29.png Spraise Case Study Add Sample from Cart https://www.rose-pearson.com/triply-case-study daily 0.75 2023-03-06 https://images.squarespace-cdn.com/content/v1/5fc16d1b239b07229134fe88/1616894834486-6K7SS3Z17TNQAMCEO7HK/Group+1.png Triply Case Study 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